Groundswell: Winning in a world Transformed by Social Technologies

Book Review: ‘Groundswell: Winning in a world Transformed by Social Technologies’

groundswellMany people are comfortable in the world of social networking applications but some people in business find it quite bewildering. It’s a technology that moves fast and managers can struggle to keep pace. Don’t panic! This book is a welcome exercise in explaining how to use blogs, Facebook, You Tube and so on, to promote business and connect with potential customers. It’s not bogged down with technical terms and real life stories help to communicate ideas. If you’re a novice, this book will be your touchstone and if you’re more knowledgeable, there is plenty here to help you improve and inspire you.

Projects and Cloud Computing

cloud-computing-2Projects and Cloud Computing

There’s a lot of talk these days about cloud computing and its ability to provide client services at an affordable cost. Services are improved with the integration of proprietary applications and open source applications. In addition to cutting costs, cloud computing is more environmentally friendly, as less energy is needed. Microsoft and other prominent organizations have been pushing the concept. Even natural disaster zones can benefit, bringing people together on Skype and using language translation software and Google Earth mapping data.

Managing projects is another ball game with cloud computing. The costing comes through the service agreements, as opposed to buying software or hardware. The service provider takes the responsibility of fixing problems and maintenance. Data security is paramount of course and databases must be protected, requiring a working knowledge of dynamic programming languages, namely Perl or Ruby etc.

You have to watch for different locations in the cloud for different applications, such as storage and presentation. Approach cloud computing like a data center with API. This is the advice of the CEO of GridGain Systems in his blog and he outlines some important aspects. Firstly, you need to plan carefully and develop your application step by step.

Remote nodes don’t always function when you try to adapt them to the ‘cloud’. Solving problems is how you’ll learn along the way until you gain an in depth knowledge of distributed computing. Bear in mind that hardware virtualization drives the cloud and your grid middleware has to provide the images as required.

cloud-computingCloud computing needs a platform to manage the applications and be able to handle any issues with performance. Getting to know the cause of any problems is not always easy. Tools only go so far in capturing information and you have to ask yourself, if cloud computing will suit you. Organizations can benefit from cloud computing but you need to do your homework first before committing projects and applications. Get the best advice and do lots of research. Microsoft is just one good source of information on the subject.

Project Management 2.0: the “new” new, or the same “ol”

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Project Management 2.0: Progressing Project Management though Social Media

Traditional Project management is like using a map, a flat, specific tool to get you to where you are going that doesn’t always help when the project changes direction or goes beyond the scope of the original plan. Migrating to Project Management 2.0 is like the invention of GPS, using technological advancement to help to guide the team to the destination: Project completion. This new tool advances the process, changes direction, and re-routes you if you lose your way. It is utilizing technology to best navigate the proper management of the project and team.

The project is a journey, certain milestones and markers along the way need to be reached in order to get to the final destination. The move from paper map to technologically advanced GPS gets each team member where they are going more effectively and quickly but if everyone is in a different car, how do you make sure every one will reach the destination? Or even that everyone knows what the destination is?  The missing link is the proper form of communication.  Adding social media to your Project Management strategy will help build the relationships to make the team feel that they are all in the same boat. . .or in this case, the same car.

In the movement from traditional project management to a web-based project management style, it is essential to utilize social media to create and maintain a truly collaborative team.  Project Management 2.0 relies on new technology and tools for organization and project tracking, but it is vital to also integrate the use of social media tools to effectively communicate with the team and fully utilize the combined intelligence of its members. Social media is the key to managing your virtual project team.

Creating a blog will help inform the team on project progress and updates.  The blog can be a forum for the project manager to communicate to the team in a direct way.  Regular updates on the blog will make sure that the team is moving in the right direction, that everyone is on the same path and will help you reach project completion quickly and problem free.

To further the flow of virtual communication, utilize other social media platforms such as  Twitter, Facebook, Google Talk, Windows Messenger and Skype.   Utilizing these tools helps to create a close to face-to-face communication experience when team members are spread across the country or globe.

In addition to exchanging information regarding the project, the use of social media allows for the development of relationships on a social level. This is more than web-based project management.  It is fully integrating social media into the project management experience to increase the intercommunication and familiarity of team members, creating a virtual water cooler atmosphere that helps the team to bond and fully understand each other’s ideas and contributions.

The use of social media promotes keeping in touch with your virtual team in a very familiar way that mirrors the face-to-face interaction of the actual office. It also helps to create networks, foster relationships for current project and create a pool of talent to work with on future projects.

Communication Tools and Project Management

Communication Tools and Project Management

computingEverywhere you look today, people are multi-tasking, sharing phone pictures whilst emailing on the go and talking on the cell phone. I am a part of this and I like to stay in touch for business and pleasure. Actually, our work activities and our personal sphere are beginning to cross over, as tools such as SharePoint cover every aspect of our lives.

In 2009, the Microsoft Collaboration Architect for the United States Government compiled a list of popular content sharing applications that touch on our private lives and work. Social Networking is in there of course, as is social bookmarks and news. The other inclusions are as follows: Micro Blogging, Cloud Tagging, Podcasting, Video and Multimedia Sharing, Blogs with Posted Comments, RSS (Syndicated Web Feeds) and Mashups. Some of these will be more familiar than others.

Organizations have to factor in a lot of things when considering using these tools, such as confidentiality agreements and privacy. Also, the whole operation needs to be time efficient. Intranets or firewalls provide privacy but have caused problems for these web tools to get through. The good news is that intranets are now friendly toward these communication tools within a managed project. Regarding SharePoint, for instance, it allows you to share videos with its podcast kit and media manager through free downloads. Also, SharePoint uses XML Mashup, Visual Studio, SharePoint Designer and Business Data Catalogue connector to create Mashups, taking content from many sources. You can also freely download SharePoint Community kit for sharing news, instant messaging and social bookmarking.

When Google released Google Wave in 2009, it was by invitation only but now it is available to all. It has been dubbed as the email of the future and it merges instant messaging, emailing and sharing photos. Social networking is the area it’s going to affect next. The way it works is through a shared wave in groups where members can use integrated formatted text, maps, videos and images. At any stage, members can join in a discussion, post messages and edit content. Anyone new joining can see retrospective activity.

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The Google Wave tries to mix together a conversation and collaboration. According to Mashable, the type of projects to benefit include Wikipedia functionality because anyone can edit what someone else has posted. This sharing means you can add to content or correct it. Google Wave can auto translate and do a spell check, including sorting out the difference between commonly confused words. It’s so easy to drag and drop file share too. All you do is drag your file and drop it in Google Wave. Everyone can see it and there’s no need for attachments.

global-workforceAs for instant messaging products, there are a few new ones on offer. I have recently tried out Cerulean Studio’s Trillian Astra, which combines instant messaging from different roots, audio chat, popular social networks, Twitter, Skype, video chat, and email. Microsoft’s communicator has expanded too and doesn’t limit you to IM, as you can now integrate your calendar and meetings, and make VOIP calls.

Decide carefully which tools to choose. You have to justify the time given over to training your staff in these new applications. Calculate the benefits, or indeed any disadvantages, and how communication within a project will improve.

Obviously, you have to keep ahead of the game and get with the program. Don’t let new technology pass you by or you’ll be left behind the competition. Choose what is going to have a positive impact on your team.

2010 Social Network Analysis Report

2010 Geographic and Demographic Breakdown on Traffic Data for Social Networking Analysis

badoo.com-mapI thought it might be interesting to see how the previous two years have treated all the major social network sites out there. My analysis shows that close to all of the networks I looked at have seen a reduction in the traffic’s domain type. This may be a blip in the Google Insights for Search tool. Or it may be the result of users using the browser instead of relying on good old Google domain.com. Either way, here are my findings, foraged from Google Insights for Search and Google Ad Planner.

Badoo.com

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Bebo.com

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Digg.com

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Facebook.com

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Fark.com

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Flickr.com

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Flixster.com

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Foursquare.com

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Friendster.com

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Gather.com

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Habbo.com

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Hi5.com

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Iambored.com

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Identi.ca

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IndianPad.com

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Last.fm

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Linkedin.com

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Livejournal.com

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Meetup.com

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Metafilter.com

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Mixx.com

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Multiply.com

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MySpace.com

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Netlog.com

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Newsvine.com

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Ning.com

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Plaxo.com

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Plurk.com

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Propeller.com

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Reddit.com

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Reunion.com

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Shoutwire.com

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Skyrock.com

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Stumbleupon.com

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Teamsugar.com

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Tribe.net

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Tuenti.com

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Twitter.com

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Wayn.com

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Xanga.com

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Yelp.com

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YouTube.com

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The Future of Social Commerce

The Future of Social Commerce Has To Be More Than One Deal At a Time

the-future-of-social-commerce-socialcurb-1When a man in India wanted to buy a motorcycle, he remembered some wise words about buying in bulk. With that in mind, he posted what he intended to do on a major Indian social network site and requested that other people purchase the same motorcycle model from a dealership in a the area. The wisdom is – the more you buy, the cheaper the cost.

So, some time later, more than 50 people went to the dealership as asked, and bought a motorcycle each. This is the power of ‘group purchasing’ and this way of doing things could re-invent business in the U.S.

What are today’s up and coming group purchasing websites? I would say,Twongo, Living SocialandGroupon. They’re working locally, which is impressive, and they’re able to raise that all-important venture capital. There’s a long way to go but they are getting fast results.

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the-future-of-social-commerce-socialcurb-woot-logoWhen you look at carefully though, it’s still just a deal a day, just like Woot. I’m sure it works for them but I want more choice. We all want to buy a lot of different things and they’re not all featured on those daily specials.

We can’t overestimate the impact of social methods of commerce. Google and Facebook are both trying to persuade us to default to them for our social profiling. Where group purchasing comes in is to make social commerce really convenient. A lot of fortunes are going to be made by those savvy enough to tap into it.

A Facilitator for Group Purchasing

We need a new kind of facilitator for group purchasing, preferably someone who understands social commerce. It needs to be local and allow me to join with my fellow citizens to buy substantial items. Ok, I’ll name it Apollo Purchasing. There are steps to go through:

Step 1 – Facilitating

We’ll start off, putting requests out for people to combine together to buy certain items in a certain region of a city. So, each of us goes to the store and together we negotiate a price for said item. We walk away with individual savings. Sweet! And there is better to come.

Step 2 – Negotiating as a Group

More power comes with dealing with, for example, individual stores in a franchise. Bargaining with them all before we even leave the house puts us in the driving seat. They’ll be falling over each other, trying to give us the best deal. This speeds everything up and we can feel confident about our bargaining power.

Step 3 – Buying and Procurement

Now, Apollo Purchasing is in a position of real power. The buyers and sellers can go direct to the company and it’s a one stop, problem free shopping experience for all concerned. No matter what the size of purchase, big or medium-sized, the system works beautifully. Using credit cards will be suitable for some of the smaller acquisitions. With a good finance program, we are on our way to a future of bargains.

Step 4 – Distributing Directly

As we gain in power, we can move up a gear and cut out the middle guy. Just as the manufacturers sell at wholesale to bulk buying companies, we can go straight to the manufacturer and get an even better deal. We can manipulate the market to our advantage and get the lowest prices. The luxury goods providers may not be keen but the customer will be grinning from ear to ear.

Is This For Everyone?

Anyone new will have to play catch up with Twongo, Groupon and Living Social, as all three are in front of the game.

However, they may stretch themselves too thin, take their eye off the ball and not achieve the potential they should. I suggest looking at a start up company, the type that promote on Craigslist or something similar. Someone who can take the idea and run with it. After all, it’s not rocket science!

Marketing with Meaning

Marketing with Meaning”: My Kind of Social Media Book

marketing-with-meaning-socialcurb-1I’m sure you’ll agree with me when you read “The Next Evolution of Marketing: Connect With Your Customers By Marketing with Meaning” by Bob Gilbreath, that it all rings true. The book encapsulates what we are about in the world of social media marketing, as in this extract:

“What if we started over? What if we threw out the textbooks and the flowcharts and rose above the snazzy jingle, the celebrity bribe, the empty sizzle, and the ad accost? What if we stopped trying (and failing) to be all things to all people and instead tried to create something of meaning? What if we stopped interrupting people to tell them how great our products are and actually did something to prove our greatness?”

“Ninety-nine percent of people say that consumer-generated online reviews are ‘very or somewhat credible. “Marketing as we have known it for decades is no longer sustainable in its current form… While we could once rely on a steady stream of sales with a continuous flow of ad dollars, advertising as it is practiced today is viewed as a noisy negative externality pushed onto people we are meant to serve. And our sales results, brand value, and career prospects are suffering.”

Everything Bob says in his book has relevance and it focused my attention on what companied need to do to deserve customer loyalty and get the all-important share of the social media market. I think there are several ways to approach ‘marketing with meaning’.

Of the examples that the author gives of successful campaigns, the ‘Campaign for Real Beauty’ one from Dove is well known. Others include Abercrombie & Fitch offering to pose customers in a photograph with one of the brand models. A soap got a catchy slogan and was given directly to Israeli soldiers to try as a sample. That product became the most successful in its field. Then there was Align, the dietary supplement. It’s supposed to take 30 days to work, so the promotional material included a guide on how the customer would notice changes in that time period.

Bob has certainly done his research and he reminds us all that you need to get up close and personal with the customer. Social media marketing is one important part of the process.

This book should be mandatory reading for all product managers. There is more to selling than in your face advertising. In other words, you really need to get to know your customers. The results speak for themselves. It’s an important lesson; there are myriad ways of promoting, on the Internet, and away from the Internet.

How Social Media Changes Project Management

How Social Media Changes Project Management

project_management_web_20_toolsThis is an excellent article that clearly illustrates its points by comparing the experiences within two fictitious scenarios. It’s a tale of two project managers, called Jake and Simon. We can all relate to the challenges they face. Jake likes to do things the old fashioned way and his day revolves around emails, phone calls and meetings with his team. He also emails and calls the client in London and makes written reports to upper management on how the project is progressing. Now, we come to Simon. He and his team use a web based project management system, resulting in fewer emails. Everyone can check on progress, including the client in Barcelona. Instead of phone calls, Simon uses Skype and video conferencing. The team share ideas on RSS and share links on a micro blog. Result? Jake is overtired, stressed and makes mistakes, and doesn’t have a relationship with his team. Simon, however, feels on top of his game, doesn’t make mistakes and motivates his team towards the next challenge. Enough said!

How Social Media Changes Project Management

Top 10 Project Management Blogs

Top 10 Project Management Blogs

Planning-and-feedback-loopsEmployers are looking for management skills in their staff that transfer to project management and the ability to manage resources. I have compiled a list to help you progress in project management. Look to the experts in this up to date Top 10. tick

Stepping into Project ManagementIn this blog, the author discusses how he went from student to project manager

How to Manage a CamelThe Arras People blog for project management and recruitment

The Tao of Project ManagementAn interesting Taoist approach to the world of project management

Project StepsStephen Seay is an experienced IT and telecom expert and shares his wisdom

Guerilla Project ManagementThis is a collection of relevant posts gathered on the web

The Critical PathProject Manager, Derek Huether writes about his ideas and recommends templates

The Lazy Project Manager – Peter Taylor is the author of this book and web site

Project Management That Works!Rick A. Morris, owner of R2 Consulting, delivers what the title claims

Fear No ProjectBruce McGraw shares his project managing experiences

Herding CatsGlen Alleman suggests ideas and posts links for project management

Unified Communications and Social Media

Unified Communications and Social Media Are Made For Each Other

productsYou may think that the world of Unified Communications and its brisk business persona of flagging up meetings etc., has nothing to do with social media, which is after all, the place we tell each other what we’ve been up to on our vacation. In fact, these two areas are increasingly melding and they complement each other well.

UC is the means to bring together VoIP, IM, video conferencing, email and so on, helping the end user to organize their time and communicate with colleagues. Companies have long seen the advantage of using UC. Plantronics conducted a study and the results show 98% of the Fortune 1000 list are either using UC or considering its use over the following two years. Microsoft is confident that there will be 1 billion users over the following three years of its Office Communicator Service, whereby you can make phone calls on the computer. Bringing together voice, IM, video and email under one umbrella is clearly the way to go. Different types of situation demand different types of communication from real time to email to the good old-fashioned phone call.

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Companies are also using social media for recruitment drives and marketing aimed at the big outside world. The other aim is to connect with employees and keep them motivated. Linking social media to UC covers all the bases and businesses keep in control.

Facebook and Twitter are still the first port of call for companies. Employees know their way around the voice call facility, mobile options and so on. Google Buzz is predicted to do great things also.

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IBM_400Other enterprise grade alternatives are coming through however. Cisco has a platform they call MyCisco, which consolidates messages, news feeds and tasks and employees can chat on forums. Quickr from IBM is easy to share information and source expertise from participants.

The future is bright for UC and social media integration, as more and more people see the potential. Employees are scattered in today’s modern workplace and we need the means to bring them together in a way that business is comfortable with. Communication and sharing knowledge is key.

web 2.0 Tools

Web 2.0 Tools for Project Management

Project Managers have to keep many plates spinning in the air. Don’t panic! There are several online services that help to bring out the best in your team, resulting in a smooth operation. Web 2.0 tools are the innovative, modern way of managing and they come in all shapes and sizes. You can choose tools to create a blog or instant messaging tools, such as Skype or Google Talk. Communication and sharing information and ideas are the keys to success. Social networks also play their part in motivating employees. Day to day tasks are managed on Google Calendar or similar systems. Even the old idea of brainstorming on a bit of paper has been replaced by ‘Mind Maps’. Think of what you need and there will be a tool for it or someone is developing it now.

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Social Media Budgets

Some Ways Social Media Budgets May Develop in 2010

Over the last few months, it’s become apparent that more budgets are being allocated to social media as it catches up with more traditional advertising. The Super Bowl advertisement is longer sacred. Companies are becoming ever more aware of the impact of social media and are diverting their efforts toward it. Here is the way it’s going to go, based on my research of MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, and from e-Marketer.

E-commerce and Retail Will Move Us Forward

Social media budgets have increased across a diversity of industries. Research for 2009 shows that the retail sector has increased its social media marketing activity by 79%. Of course, every company is facing severe competition on social media networks and it’s a challenge to stand outside the crowd. You need to pick your outlets carefully for the best effect.

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Facebook’s Slice of the Pie Is Growing

Facebook is clearly out in front and this will become more obvious in 2010. The market share research for 2009 shows that people are leaving My Space in droves (E-Marketer predicts a 21% decrease this year) and Facebook is going to gain by as much as 39%. With growth, comes the demand for new services however, and Facebook can’t just depend on the number of fans on fan pages. Companies want to form a more personal relationship with their customers.

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More In House Budget Will Be Diverted To Social Media

Companies are increasingly looking at their in house staff to promote on social networks. The reports from e-Marketer say that 60% of the marketing budget in 2010 will be ring fenced for blogging and other types of activity, done in house. This doesn’t mean an adverse effect on social media agencies. On the contrary, the emphasis on the significance of social media marketing is good for the entire industry and everyone will benefit. In other words, we can all learn from each other and we all gain.

The best advice I’d give is to get the best of both worlds. Don’t put all your eggs in one basket, budgeting for a social media agency or someone internally, exclusively. An internal staff member plus an agency will create a good energy, particularly when the agency handles a specific campaign. Different skills and areas of knowledge will come into play and the agency can point toward long-term goals.

As the budgets for social media increase, the company executives want to see results they can measure from the activity. A recent article on the subject claimed that 72% of CMOs who had been previously neutral about gaining business through social media said that they would actively promote it in 2010. 64% said they would up the budget for the coming year.

How marketers measure the revenue gained from social media marketing is crucial. Careful analysis of sales is needed when deciding on the marketing budget. In particular, companies without e-commerce functions need to look at offline sales and the effect of online activity.

There are many questions to look at with regard to breaking down your sales and where they come from. If your traffic goes up, does that normally yield an increase in sales, and are your customers using search engines? Does the potential customer need information about your product over and above the obvious, and are you well known amongst ‘Joe and Joanna Public’? What is it that persuades your customers to buy? These and other considerations should be in the minds of company leaders as they decide on allocating budgets. How will you spend your marketing budget this year?

10 Chosen Blogs

10 Chosen Blogs on Project Management, and Innovation and 2.0 Tools.

iStock_000000479633XSmall_kudosAre you a keen follower of project management blogs? I’ve made a list of some that I favor. These include general tips on project management and specific topics, such as the latest management methodologies, Enterprise 2.0, motivation and how to lead. My list is designed to help you choose and maybe you’ll decide to shake up your management style.

A brief description comes with the selections and they’re not in any order of preference. Please put forward your comments, and together we’ll come up with a collaborative list for a Top 10 Blogs for Project Manager 2.0. If there is something you read, not included on the list, then let me know that too, as long as it’s relevant to managing projects with a team.

Agile Software Development Made Easy! – all the info is here, for agile software development, agile planning, agile methodologies and other agile management issues.

Andrew McAfee’s Blogthe creator of the Enterprise 2.0 concept blogs about the impact on management.

Pretzel Logiclooks at Enterprise 2.0 strategy with regard to social software.

Gary Hamel’s Management 2.0 – Hamel discusses how technology develops and takes over from traditional methods of managing.

Daniel H. Pink (personal blog)this is a personal view on managing and leading in the modern economy.

Better ProjectsCraig Brown’s blog helps you to overcome obstacles and efficiently manage your projects.

Zen, Project Management, and Life – an excellent title and written by Bob Tarne. How to introduce new ways of thinking.

ITSinsiderSusan Scrupski has a reputation for analyzing the latest concepts.

NOOP.NLmostly about software development with other stuff around management techniques.

PM Studentfor the novice in project management, this is the blog to start with.