Book Review: ‘Groundswell: Winning in a world Transformed by Social Technologies’
Many people are comfortable in the world of social networking applications but some people in business find it quite bewildering. It’s a technology that moves fast and managers can struggle to keep pace. Don’t panic! This book is a welcome exercise in explaining how to use blogs, Facebook, You Tube and so on, to promote business and connect with potential customers. It’s not bogged down with technical terms and real life stories help to communicate ideas. If you’re a novice, this book will be your touchstone and if you’re more knowledgeable, there is plenty here to help you improve and inspire you.